As a company with a history stretching back hundreds of years, Fuller’s is an integral part of the communities in which it operates. Brewing has taken place on the brewery site in Chiswick, West London, since at least the 17th century and some of our pubs have been in the company’s ownership for over 150 years. Our distribution centre in Horndean, Hampshire, is a stone's throw from the site of the old Gales brewery, retaining strong links with the area, including retaining valuable local employment.
We understand that while we are a business, it is important that we maintain a connection and dialogue with the people we share our space with and on whom our activities have an impact. We try to take an active role in those communities in a number of ways, from supporting charities and organisations in the immediate vicinity of the brewery with financial support, to donating beer for the Wayfarers Dole at the Hospital of St Cross in Winchester.
Locally to our Brewery, we support organisations such as Chiswick House and Gardens, the Chiswick Pier Trust and St Mary’s Convent & Nursing Home. We also sponsor the Christmas Lights on Chiswick High Road, the annual open-air opera at Chiswick House and a 10-mile running race along the river, the Thames Towpath Ten. We provide direct financial contributions to numerous charities including Help for Heroes and The Poppy Appeal amongst others and we have helped raise over £1m for Cancer Research UK through our support for the London Pride Walk and Fun Run, which has been running annually since 1996.
For every barrel sold of Gales Seafarers Ale we make a donation of £5 to Seafarers UK. Seafarers UK provides grants to other charities that help our nation’s seafarers and ex-seafarers. Since its launch in 2009, Seafarers Ale has really caught the imagination of our customers, and as of March 2011 the beer had raised in excess of £35,000 for the charity.
We also provide over £100,000 worth of products each year for use as prizes at numerous charity events, including those at our pubs. We encourage our pubs to become the centre of their communities and the brewery supports their work in sponsoring local events with donations and assistance with marketing and promotions. Our free trade teams spread this support outside our tied estate by sponsoring many of the sporting and local interest clubs in their geographical areas, which extend beyond our traditional boundaries. In addition, we offer staff the opportunity to donate money to charities via payroll with the Give As You Earn scheme.